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SportScheck – Sporty Vouchers
Midway through the winter sports season, in January 2011, SPORTSCHECK Frankfurt asked for an impactful idea to drive sales of winter sports equipment and to remind Frankfurt citizens that snow can be...
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Ogilvy Mexico for Mattel – Little car, great unconventional ideas
Matchbox Toy Car – LITTLE HAND Brief To promote the fact that Matchbox makes the most realistic scale model toy cars. Creative execution We developed stickers of human hands that were placed on...
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Knorr Cupsoup – Frosty Window
Brief and strategy The communication goal was to establish, both literally and figuratively, a warmer connection between Knorr and Japanese customers, enhancing Knorr’s brand image. Because the budget...
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Coca-Cola – Rivalry Wallet
A lost wallet in a stadium box-office containing a ticket to the next important derby belonging to a fan of the opposite team. Would you give it back? Coca Cola believes in a better world. To prove it...
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Advertising goes to Hollywood
GODZILLA Advertising Agency: Saatchi & Saatchi UK Year: 1999 Shortlist —————————————————————————————————————————————————————————– Jurassic Park 3 Advertising Agency: Young & Rubicam Thinking,...
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AMC/Zombie Experiment NYC – Could Zombies Live Among Us?
Zombie postmen. Zombie hot dog vendors. Zombie construction workers. It’s no wonder even the dogs of New York are completely freaked out. AMC Networks Inc. doesn’t want fans to forget that its flagship...
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Droga5 for Marc Ecko – Still Free: the story of an impossible tag
“I wanted to do something culturally significant, I wanted to create a real pop-culture moment. It’s this completely irreverent, over-the-top thing that could really never happen:this five-dollar can...
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Monopoly in advertising
Monopoly – New York/London/Madrid Advertising Agency: DDB Spain Year: 2005 Monopoly – “Own it all” Campaign Advertising Agency: JWT Frankfurt Year: 2009 Monopoly – A Real Game Advertising Agency:...
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TBWA/Berlin for adidas – A Giant Case History
IMPOSSIBLE GOALKEEPER Just before the start of the UEFA Euro 2008 football tournament, adidas turned one of Vienna’s best-known landmarks, the Prater ferris wheel, into a huge image of the Czech...
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Court TV’s Parco PI – That Girl Emily
To generate a buzz leading up to the season premiere of Parco PI on the American network Court TV (now truTV), a show that revolved heavily around the subject of adultery, a campaign was conjured up...
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